KEVIN BECK

YOUR GUIDE TO YOUR CONSUMER RIGHTS IN YOUR COUNTRY


Manipulating consumers,

Influencing and Programming You To Purchase

Psychology, spin, public relations



In the shadows beyond the horizon of media, corporate

institutional and political awareness
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Manipulation
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AMERICAN (USA) CONSUMER LAW
MAY NOT BE VERY EFFECTIVE CONSUMER PROTECTION


One of the most common examples of misleading selling bordering on misrepresentation and conning is the "free download" software. This means that the software company is not going to charge you for the download. It does not mean the software is free. Another con is: after you download you find it is a trial version or in the case of a utility the supplier requires you to buy the product to fix all of the things the software found to be wrong. Most are fabricated.

Another example of American company "caveat emptor" behaviour is the company that tries to control prices (resale price maintenance), set geographic prices based on where you live and a myriad of other shifty practices. And they do not like to pay taxes perferring to engage in "legal tax minimisation", whilst extolling integrity and ethics.



MEET THE FUTURE OF MARKETING: IT IS US

Joseph Turow summarises how marketers are using new technologies to make it "harder than ever for audiences to escape, and resist, their advances." One practice, "seeding," blends "publicity, product placement, and public relations." Seeding can involve hiring actors for "clandestine campaigns that 'may consist of seeding chat rooms, blogs and forums with paid-for messages,'" as one marketer explained. A Weber Shandwick executive described the goal as to "enlist, equip and harness the power of trusted, informed and credible messengers." Another tool, "behavioral targeting," allows marketers to customize online ads, depending on Web pages visited and searches performed.

Soon, "registration data, your movements on their site, and even information about you that they've purchased from a third party" will also be available to marketers. Offline examples of behavioral targeting include customizable cable TV commercials and convenience store coupons.
SOURCE: Boston Globe, August 27, 2006
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HOW THEY GO ABOUT MANIPULATING
AND MANAGING YOU

>Persuasion Techniques

>Cialdini on Persuasion

>Consumer psychology
manipulating you

>Tricking Consumers

>Psychological Tricks in Selling

> The Journal of Consumer Psychology

> Bait Advertising (Different Countries)

>Brand speak - they know you

>Tailoring the brand by language

>Brand Channel Targeting You


CONSUMER WATCH, INFORMATION
COMMUNICATIONS AND REPORTING

>Multinational Monitor Global Links

>Consumers International

>Corp Watch

>Generation Green

>The Green Guide

Challenging Corporate Abuse

Consumer Web Watch

Reclaiming Democracy
Over Corporations

Body Building and Fitness

Men's Magazines (Various)

CULINARY

FASHION


Trade Unions Worldwide

Fighting Hunger

Health and Consumers Europe

Consumers Rights Europe

A Seed In Europe - Confronting Corporations and Globalism

European Shopping Rights Guide

Consumer Association Ireland

Consumer Rights In Britain
and Reporting Line

Consumer rights in Canada
Hear Us Now Consumers in the USA

Tell Us Your Story
Families USA

Consumer Activism

Consumers Union in the USA

Commercial Alert

Consumer rights in USA
comprehensive

Consumer rights in USA
financial services

Consumer rights in Latin America

Consumer and Corporate Feedback
Performance & Criticism (USA)

Asia and Middle East

National Consumer Affairs Japan

Boycotts of Products
and Services (India)

Consumer rights in Pakistan

Consumer Rights Dubai

Consumer Rights Arab Emirates

Consumer Rights In South Africa



Generic v Brand
Brands and Market Power


parasites Consuming Australia


>
Australian Consumer Association

>
Competition and Consumer Commission Australia

>
Consumer Action Australia

>
Dealing with debt collectors




Brands and Consumer Psychology
Australia

Not Good Enough
Australian Consumer Stories

Consumer reviews multiproducts
and services

Australian Consumers' Association

Energy Supply Association
of Australia

Social Services Australia

Consumer Protection Australia

Business obligations, industry regulation
and pricing, state authorities
and anti-competitive behaviour

Consumer rights and protection across Australia

Accountability and Public Record Keeping

Australian Consumer Rights
Laws, Regulatory Authority
Complaints Mechanism

Consumer On Line New Zealand