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YOUR RIGHTS IN YOUR COUNTRY THEIR TECHNIQUES OF MANIPULATION CONSUMER PSYCHOLOGY SPIN, DISSEMBLING AND LIES WATCHING CORPORATIONS, REGULATIONS, CHOICE, BRANDS, TRENDS, COMMUNICATIONS UTILITIES, ISSUES, NEWS AND RESEARCH TOOLS |
| Manipulation | Africa | Asia, Pacific and India Subcontinent | Australia & Pacific | Canada |
| Middle East | Europe | United Kingdom | USA and Latin America | World Corporate Watch |
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MEET THE FUTURE OF MARKETING: IT IS US Joseph Turow summarizes how marketers are using new technologies to make it "harder than ever for audiences to escape, and resist, their advances." One practice, "seeding," blends "publicity, product placement, and public relations." Seeding can involve hiring actors for "clandestine campaigns that 'may consist of seeding chat rooms, blogs and forums with paid-for messages,'" as one marketer explained. A Weber Shandwick executive described the goal as to "enlist, equip and harness the power of trusted, informed and credible messengers." Another tool, "behavioral targeting," allows marketers to customize online ads, depending on Web pages visited and searches performed. Soon, "registration data, your movements on their site, and even information about you that they've purchased from a third party" will also be available to marketers. Offline examples of behavioral targeting include customizable cable TV commercials and convenience store coupons. SOURCE: Boston Globe, August 27, 2006 For more information or to comment on this story, visit PR Watch: Go to PR Watch |
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Brands and Market Power |
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| Ripped Off Australia |
| Not Good Enough (Australian Consumer Story Site) |
| Consumer reviews multiproducts and services |
| Australian Consumers' Association |
| Energy Supply Association of Australia |
| Social Services Australia |
| Consumer Protection Australia |
| Business obligations, industry regulation and pricing,state authorities and
anti-competitive behaviour Consumer rights and protection across Australia |
| Accountability and Public Record Keeping |
| Public Interest Australia |
| Australian Consumer Rights (Laws, Regulatory Authority & Complaints Mechanism) |
| Consumer On Line New Zealand |
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